News for 'Building Brand'

Why South Cinema Scores Big Over Bollywood

Why South Cinema Scores Big Over Bollywood

Rediff.com26 May 2025

South Indian filmmakers have kept their focus on the single-screen cinemagoer. They have kept their finger on the pulse of the single-screen cinema fan, who goes to movies once a month or more, to forget his weekly chores, explains Ambi Parameswaran.

Micro-Shifts, Unbossing... GenZ Is Changing Workplaces

Micro-Shifts, Unbossing... GenZ Is Changing Workplaces

Rediff.com27 May 2025

The 9-to-5 structure feels outdated to the Gen Z generation.

Amazon enters India's $15 bn diagnostics market with At-Home testing

Amazon enters India's $15 bn diagnostics market with At-Home testing

Rediff.com23 Jun 2025

Amazon India has launched Amazon Diagnostics, an at-home healthcare service that allows customers to book lab tests, schedule appointments and receive digital reports directly via the Amazon app. Initially available in six cities-Bengaluru, Delhi, Gurgaon, Noida, Mumbai and Hyderabad-the service covers more than 450 PIN codes and offers access to over 800 diagnostic tests.

Bold Moves Must For Silver Screen To Sparkle Again

Bold Moves Must For Silver Screen To Sparkle Again

Rediff.com12 Jul 2025

More screens, more films, and longer windows will convert to more people watching, assuming they know a film is releasing, points out Vanita Kohli-Khandekar.

Indian, Pak protesters face off in London over Pahalgam attack

Indian, Pak protesters face off in London over Pahalgam attack

Rediff.com28 Apr 2025

A large number of Indian community and diaspora representatives gathered outside the Indian High Commission in London to counter a Pakistani demonstration protesting against what they called "Indian propaganda" in the wake of the Pahalgam terror attack. The pro-Indian demonstrators outnumbered the smaller group of British Pakistanis and chanted slogans like "Bharat Mata ki Jai" and "Vande Mataram". The Metropolitan Police was present to keep the groups separate as they exchanged insults. Later, a candlelight vigil was held at Piccadilly Circus by the British Indian groups to commemorate the victims of the April 22 terror attack. Similar protests and vigils have been organized by Indian diaspora groups across the UK to condemn Pakistan's alleged support for terror outfits.

Dixon Tech plans Rs 1K-cr facility near Chennai; to create 5K jobs

Dixon Tech plans Rs 1K-cr facility near Chennai; to create 5K jobs

Rediff.com10 Apr 2025

Electronics manufacturing services firm Dixon Technologies is setting up a Rs 1,000-crore facility near Chennai and signed a Memorandum of Understanding with the Tamil Nadu government on Wednesday. The factory, which will come up at Oragadam in neighbouring Kancheepuram district, is expected to generate 5,000 jobs in the region, the state government said.

Illegal online betting growing fast in India

Illegal online betting growing fast in India

Rediff.com2 Jun 2025

Lacking basic safeguards and regulations, India is fast emerging as a hub for illegal online betting and gambling market, with the top 15 such unauthorised platforms logging an alarming over 5.4 billion visits in FY25, according to a report by public policy think-tank on consumer sovereignty.

'If You Make One Mistake, You Can Lose Your Life'

'If You Make One Mistake, You Can Lose Your Life'

Rediff.com24 Jul 2025

'Mountaineering is never 'easy'. Nothing is in your hands, you have to be prepared. That's the same for life as well.'

BYD's Latest EV Makes a Splash in Mumbai

BYD's Latest EV Makes a Splash in Mumbai

Rediff.com25 Jun 2025

The BYD Sealion 7 offers instant, exhilarating power, effortlessly pinning you to your seat with a 0-100 km/h sprint in just 4.5 seconds -- a performance proudly showcased on its rear badging.

A Home That Truly Knows You: Smart Living Is Here!

A Home That Truly Knows You: Smart Living Is Here!

Rediff.com9 Jun 2025

The smartest homes are not the ones that dazzle with tech, but the ones that disappear into your daily life while quietly elevating it.

India a bright spot for growth: Chandrasekaran

India a bright spot for growth: Chandrasekaran

Rediff.com27 May 2025

N Chandrasekaran, chairman of Tata Consumer Products, has said in the company's annual report for FY25 that India remains one of the bright spots of economic growth amid a volatile global environment. He said India's long-term growth was underpinned by strong demographic and economic fundamentals as well as structural reforms.

WhatsApp brings ads to Channels, Status features

WhatsApp brings ads to Channels, Status features

Rediff.com17 Jun 2025

After the success of bringing businesses to WhatsApp, Meta - its parent - is now introducing ads and subscriptions to Status and Channels under the Updates tab of the messaging app, the company said on Monday. This move will further push its monetisation efforts on WhatsApp.

MX Player Is The Horse To Bet On In OTT Biz

MX Player Is The Horse To Bet On In OTT Biz

Rediff.com12 May 2025

At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach.

Can Dhoni's CSK end KKR's run for play-offs race?

Can Dhoni's CSK end KKR's run for play-offs race?

Rediff.com6 May 2025

While it's a do-or-die game for KKR, who must win all their remaining three matches to stay in playoffs contention, the match will be more about celebrating Dhoni's legacy than the result.

'Shocks conscience': HC on Ramdev's 'sharbat jihad' remark

'Shocks conscience': HC on Ramdev's 'sharbat jihad' remark

Rediff.com22 Apr 2025

The Delhi High Court expressed shock and termed as "indefensible" Yoga guru Ramdev's purported remark of "sharbat jihad" on Hamdard's Rooh Afza. The court was hearing a plea by Hamdard National Foundation India against Ramdev's Patanjali Foods Ltd. Ramdev's counsel was unavailable, and the court will take up the matter again later.

Mango exports to the US see healthy growth

Mango exports to the US see healthy growth

Rediff.com20 May 2025

India's mango exports to the US are registering healthy growth, and irradiation operations at a key mango treatment facility in Mumbai have been normalised after a brief disruption due to a data recording error earlier this month, an official said on Tuesday. The Mumbai-based irradiation facility, which handles the highest volume of mangoes destined for the US, faced an issue during the irradiation process conducted on May 8 and 9, 2025.

VW to drive in Golf GTI, Tiguan R-line in India

VW to drive in Golf GTI, Tiguan R-line in India

Rediff.com3 Mar 2025

German carmaker Volkswagen will be driving in its two globally acclaimed performance models Golf GTI and Tiguan R-line in India as part of its steps to enhance brand positioning in the country, a senior company official said on Monday.

'Ready To Launch 5 products In 18 Months'

'Ready To Launch 5 products In 18 Months'

Rediff.com5 Jun 2025

'We recently launched Yesintek in the immunology space.'

'Illegal Gambling Sites Are National Security Threat'

'Illegal Gambling Sites Are National Security Threat'

Rediff.com2 Jun 2025

'Illegal gambling operators are systematically exploiting India's advertising and payment infrastructure, siphoning off crores of rupees from outside the country.'

Punjab Kings, Royal Challengers set for battle royale

Punjab Kings, Royal Challengers set for battle royale

Rediff.com28 May 2025

Shreyas Iyer's inspiring leadership faces its toughest test yet when Punjab Kings host an equally upbeat Royal Challengers Bengaluru in Qualifier 1 of the Indian Premier League in Mullanpur on Thursday.

'Compensation of athletes, IOC's main concern'

'Compensation of athletes, IOC's main concern'

Rediff.com21 Apr 2025

Drawing comparisons with other professional sports, Moses said track and field athletes have missed out on the financial boom due to the lack of a players' union.

Renters, Loss and Liability Cover Are Essential

Renters, Loss and Liability Cover Are Essential

Rediff.com26 May 2025

Tenants should primarily buy contents insurance. 'This covers personal belongings like electronics, furniture, clothes, and appliances against risks such as fire, theft, floods, and other natural calamities.

Working Post Maternity Like Deepika? Know Your Rights

Working Post Maternity Like Deepika? Know Your Rights

Rediff.com10 Jun 2025

Shruti Swaroop, founder of Embrace Consulting, tells you why Deepika Padukone's quiet protest should inspire you to understand your maternity benefits and plan your return to work with confidence, not compromise.

OTAs go offline to sell holiday packages and build brand

OTAs go offline to sell holiday packages and build brand

Rediff.com1 Aug 2012

When the founder and CEO of MakeMyTrip.com, Deep Kalra, spoke of his plans to expand the company's offline retail stores, the American board members of the Nasdaq-listed online travel firm found the idea revolutionary.

IPL Boosts JioHotstar To 200M Subscribers

IPL Boosts JioHotstar To 200M Subscribers

Rediff.com14 Apr 2025

The subscriber count made JioHotstar one of the largest OTT platforms in the world.

Skoda India gears up for EV play with local push

Skoda India gears up for EV play with local push

Rediff.com25 Apr 2025

Skoda Auto India, the Czech carmaker that has recently found success with its compact SUV Kylaq, says it remains committed to developing a fully localised electric vehicle (EV). The EV will be manufactured at its Chakan facility for both Indian market and exports.

Jaclyn-Chandhan's Texas-Nellore Love Story

Jaclyn-Chandhan's Texas-Nellore Love Story

Rediff.com11 Apr 2025

14,845 kilometres. That's the distance that separates Nellore and Texas. But it could not separate Jaclyn Forero and Chandhan Singh Rajput.

What Bessemer plans to do with its $350 million India-only fund

What Bessemer plans to do with its $350 million India-only fund

Rediff.com19 Mar 2025

Bessemer Venture Partners has closed $350 million in capital for its second dedicated India fund to back founders in the region, who build enduring companies.

Shuks' Space Flight: 'A Leapfrog Moment For India'

Shuks' Space Flight: 'A Leapfrog Moment For India'

Rediff.com11 Jun 2025

'You can imagine for India what Shuks means not just to the billions of people in India but the entire Indian diaspora around the world.'

A proposal to have India's IPL stars in The Hundred!

A proposal to have India's IPL stars in The Hundred!

Rediff.com23 Apr 2025

ECB should offer BCCI minority ownership in Hundred to attract Indian players: Lancashire CEO

Securities market fraud: How to avoid being misled

Securities market fraud: How to avoid being misled

Rediff.com30 Apr 2025

The Securities and Exchange Board of India (Sebi), in a circular dated April 11, 2025, warned investors about rising fraud and manipulation linked to the securities market on social media platforms.

Champions Trophy: Karachi's National Stadium inaugurated!

Champions Trophy: Karachi's National Stadium inaugurated!

Rediff.com11 Feb 2025

The Pakistan Cricket Board on Tuesday inaugurated the renovated National Stadium in Karachi, one of the three venues in the country that will host the Champions Trophy.

The Kannada Film That Trumps Adolescence

The Kannada Film That Trumps Adolescence

Rediff.com9 Jun 2025

The unspoken subject of Mithya is violence, and the big zinger here is our recognition that the movie is showing us the makings of a juvenile delinquent -- perhaps the finest since Truffaut unleashed his Antoine Doinel, applauds Sreehari Nair.

Bhutan: The Last Shangri-La

Bhutan: The Last Shangri-La

Rediff.com12 Jun 2025

The visitor returns not just with the jewel-like beauty of the country imprinted on the mind, the body rejuvenated by hot stone massages, but also with the captivating stories and myths that are built into every important structure -- whether a tourist magnet or an off-the-beaten track spot.

Yogi Goes All Out For Flawless Mahakumbh

Yogi Goes All Out For Flawless Mahakumbh

Rediff.com24 Dec 2024

For Yogi Adityanath the successful management of the fair is a crucial part of building 'Brand UP' and making the state a $1 trillion economy.

After cement, Adani and Birla are set for a face-off in the wires and cable biz

After cement, Adani and Birla are set for a face-off in the wires and cable biz

Rediff.com30 Mar 2025

After cement, billionaire Gautam Adani's group and Kumar Mangalam Birla's Aditya Birla Group are set for a face-off in the wires and cable business with both conglomerates announcing forays into the high double-digit growth sector.

'It Was Always About The Bride'

'It Was Always About The Bride'

Rediff.com25 Feb 2025

'Her story, her life, her aspirations and struggles...' 'Indian weddings are not just about fuschia, pink and dancing. They have many nuances.'

UP Eyes Rs 25,000 Cr Revenue From Maha Kumbh

UP Eyes Rs 25,000 Cr Revenue From Maha Kumbh

Rediff.com13 Jan 2025

... resulting in a Rs 2 trillion economic spinoff.

Logout Review: Babil Powers Tech Thriller

Logout Review: Babil Powers Tech Thriller

Rediff.com17 Apr 2025

Babil's palpable reactions to invasion of privacy make a strong case for Logout's plausible scenario, observes Sukanya Verma.

How AI is shaping the future of fashion e-commerce

How AI is shaping the future of fashion e-commerce

Rediff.com17 Dec 2024

'We have reached 70 million monthly active users during this festival season, which is another great milestone for us.'